VITAE

img_5336 - Copy

Summary

Dynamic and versatile leader specializing in sales, marketing, advertising, and public relations.  Highly effective, results-driven contributor with demonstrated abilities in management, operations and entrepreneurship. Distinguished written and oral communicator with experience in environments from non-profit and government to small business and education.

Skills and Strengths

  • Public Relations
  • Corporate Communications
  • Corporate-level Strategy
  • Copy Writing
  • Public Speaking
  • Market Research
  • Integrated Marketing
  • Event Planning
  • Social Media Marketing
  • Sales
  • Leadership
  • Fundraising
  • Sponsorship Promotions
  • Brand Management

Education

Master of Business Administration

Washington State University, Pullman, Washington

Bachelor of Arts in Communication, Magna Cum Laude

Washington State University, Pullman, Washington

Washington State University Honors College,   Phi Beta Kappa Honor Society

Major:  Advertising,  Minor: Business Administration

 

Professional and Leadership Experience

Whitney A. Aguilar – Marketing and Business Consulting (2015-present)

  • Academic Entertainment, Independent Agent helping connect schools and other organizations with outstanding presentations to motivate and inspire
  • The Sonnet Man, Social Media Maven, Public Relations & Blog contributor maintaining and furthering traditional media, social media and online presence for Hip Hop’s modern day Shakespeare

Elected Official – City Council, Colfax, Washington (2014-present)

  • Chair, Economic Development, Tourism & Special Events Commission
  • Tree Committee
  • Personnel Committee
  • Public Safety Committee 

Director of Research and Development, Idavend Broadcasting, Lewiston, Idaho (2009-2014):  

  • Served a multifaceted leadership role as manager, director, and seller.
  • Supervised Promotions and Marketing Department accountable for brand management, public relations, community events, and sponsorships.
  • Founding Director of Research & Development Division with the launch of three programs (cause-marketing, university relations, and radio recruitment)
  • Consistently Exceeded Sales Goals
  • Crystal Radio Award for Community Service (2010):  awarded to KRLC 1350 AM from the National Association of Broadcasters.  KRLC was also a finalist in 2013 and 2014.

Marketing Director. Academic Entertainment, Inc.,   Snohomish, Washington (2003-2010): 

  • Responsible for all marketing strategy including market research, advertising, channel marketing, and client web experience.                                                                                  

Graduate Staff Assistant/Marketing Manager, Washington State University Dining Services,  Pullman, Washington   (2007-2009):          

  • Developed and implemented marketing communications plan and successfully executed Grand Opening communications campaigns for two dining facilities, including a 60-day campaign with multiple digital, print, and broadcast materials and news releases to regional and national publications.

Community Service and Involvement  

  • City of Colfax, Colfax, Washington    Elected Official – City Council                                 
  • St. Patrick’s Parish, Colfax, Washington  Folk Choir – High School Religious Education Instructor

Certifications and Training

  • Leadership Development Program, a leadership development course from the NABEF (National Association of Broadcasters Education Foundation)
  • Rising Through The Ranks, a Radio Sales Management Course for Women, from BMI (Broadcast Music, Inc.), RAB (Radio Advertising Bureau), and MIW (Mentoring Inspiring Women)
  • Cultural Competency Certification & Training Course
  • Diversity Awareness Certification & Training Course

Honors and Awards

  • Leadership Development Program Fellowship Award
  • Pat Eck Award for LCYAC Board Member Most Passionate About Fulfilling The Council’s Mission
  • USA Today All Washington State Academic Team Award
  • Washington State University Academic Achievement Award
  • President’s Honor Roll, Washington State University